The Best Sake
We will deliver Japanese culture, basic knowledge of sake, how to choose and enjoy it, and information that enhances sake value to the world in easy-to-receive formats such as manga and videos, and in the languages of each country.
We will spread the Japanese spirit represented by ZEN and BUSHIDO, how to control ourselves and how to spend our daily lives satisfied, and how to practice it to the world by learning how to drink politely.
We hold regular events every year around the world as a place where you can enjoy sake brewed every year for your local and experience the new values provided by our association.
The sake series brewed for the world, which symbolizes the new era of sake, will be disseminated to the world in a way that is easy to understand in the world, according to the rice harvest time every year.